The power of habit -Why we do what we do and how to change
In The Power of Habit, award-winning journalist Charles Duhigg takes us into the thrilling and surprising world of the scientific study of habits.He .. Lire la suite
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In The Power of Habit, award-winning journalist Charles Duhigg takes us into the thrilling and surprising world of the scientific study of habits.
He
examines why some people and companies struggle to change, despite
years of trying, while others seem to remake themselves overnight. He
visits laboratories where neuroscientists explore how habits work and
where, exactly, they reside in our brains. And he uncovers how the right
habits were crucial to the success of Olympic swimmer Michael Phelps,
Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King,
Jr.
The result is a compelling argument and an empowering
discovery: the key to exercising regularly, losing weight, raising
exceptional children, becoming more productive or even building
revolutionary companies is understanding how habits work. By harnessing
this new science, we can transform our businesses, our communities, and
our lives.
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