Low-budget Marketing for Rookies
For most small businesses, marketing is viewed as a secret dark art accesible only to those with buckets of cash or asses of creativity. As a conseq.. Lire la suite
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For most
small businesses, marketing is viewed as a secret dark art accesible only to
those with buckets of cash or asses of creativity. As a consequence it’s the
first thing to be neglected in a bomm and the first thing to cut in a downturn.
Too many buisiness owners look at marketing as an unnecessary expense rather
than as whatit reallyis - an essential
investment. In Low-Budget
Marketing for Rookies will learn : *The
psychology behind buying decisions, and how to tap into those powerful forces
to increase sales success. *How to
indentify your key customers, how to lookafter them, and how to find more
people like them for future marketing success *How to
write owerful sales copy *How to
avoid the DIY marketing disasters that can scream ‘amateur’ at 100 paces Low-Budget
Marketing for Rookies is a simple and practical guide to marketing on a
shoestring. Whether you have some experience already or are an outright
beginner, tis book will explain the basics and warn you of th pitfalls. You don’t
need bottomless pockets or a university education to be successful marketer.
What you do need is some straightforward and easy-to-apply guidelines, a dash
common sense – and this book !