Precision Marketing
Marketers around the globe are recognizing that increasing customization and precision is critical to their commercial success. Rather than devoting.. Lire la suite
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Marketers around the globe are recognizing that increasing
customization and precision is critical to their commercial success. Rather
than devoting marketing budgets to mass campaigns, precision marketers are
mining customer data for predispositions to spend so that they can target
buyers in sophisticated and individual ways.
Precision Marketing helps break down the perspectives, capabilities and
skills necessary to deliver more powerful marketing results. Case studies from
companies such as Fiat, Amazon, Tesco, ING and others show how today's leading
performers are beginning to recognize, identify and capitalize on many of the
concepts of precision marketing to set themselves apart and reach a whole new
level of growth.
Produits apparentés
308,00 MAD
Ex Tax: 308,00 MAD
275,00 MAD
Ex Tax: 275,00 MAD