Pre-Suasion A Revolutionary Way to Influence and Persuade
When it comes to persuasion, success can begin before you say a word.In his global bestseller Influence, Professor Robert Cialdini transformed the w.. Lire la suite
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When it comes to persuasion, success can begin before you say a word.
In his global bestseller Influence,
Professor Robert Cialdini transformed the way we think about the craft
of persuasion. Now he offers revelatory new insights into the art of
winning people over: it isn’t just what we say or how we say it that
counts, but also what goes on in the moments before we speak.
This
is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly
insignificant visual cues, and apparently unimportant details of
location can prime people to say ‘yes’ even before they are asked. And
as Cialdini reveals, it’s a world you can master. If you understand the
tools of pre-suasion, you will better placed to win a debate, get
support for an idea or cause, promote a campaign – even persuade
yourself to do something you find difficult.
Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence.
