Billion Dollar Loser
In its earliest days, WeWork promised the impossible: to make the workplace cool.Adam Neumann, an immigrant determined to make his fortune in the Un.. Lire la suite
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In its earliest days, WeWork promised the impossible: to make the workplace cool.
Adam
Neumann, an immigrant determined to make his fortune in the United
States, landed on the idea of repurposing surplus New York office space
for the burgeoning freelance class. Over the course of ten years, WeWork
attracted billions of dollars from some of the most sought-after
investors in the world, while spending it to build a global real estate
empire.
Based on more than two hundred interviews, Billion Dollar Loser
chronicles the breakneck speed at which WeWork's CEO built and grew his
company. Culminating in a day-by-day account of the five weeks leading
up to WeWork's botched IPO and Neumann's dramatic ouster, Reeves
Wiedeman exposes the story of the company's desperate attempt to secure
the funding it needed in the final moments of a decade defined by
excess.
With incredible access and piercing insight into the company, Billion Dollar Loser
tells the full, inside story of WeWork and its CEO Adam Neumann who
together came to represent the most audacious, and improbable, rise and
fall in business.
