Emotion by Design Creative Leadership Lessons from a Life at Nike
Nike's former Chief Marketing Officer reveals how to unlock the creativity of any team'A brand isn't a logo, it's a story. In this guidebook-plus-me.. Lire la suite
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Nike's former Chief Marketing Officer reveals how to unlock the creativity of any team
'A
brand isn't a logo, it's a story. In this guidebook-plus-memoir, Greg
Hoffman helps us see how a commitment to our creative practice can make
any story better' Seth Godin
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Creativity. It's
the rocket-fuel that powers the planet's coolest brand, ensuring that
Nike's campaigns connect with the deepest emotions of customers around
the world.
Creativity. It's the downfall of countless companies every year - its absence leading to tired ideas, predictable branding, bored customers.
Creativity. It's a skill that can be learnt, just like any other.
Join
Greg Hoffman, Nike's former Chief Marketing Officer, as he helps craft
the company's iconic campaigns for Ronaldo and Serena, Olympic Games and
World Cup finals. Together, his insights offer a revelatory method that
will make any brand more creative: emotion by design.
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'An
unforgettable account of a man and a business that never had to try to
be someone else's idea of cool - because they had already defined it
themselves' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy
'Will help marketers and creatives connect with their audiences like never before. Highly recommended' Professor Jonah Berger, author of Contagious
'Brilliant . . . A must-read for any marketer, businessperson or creative' Nir Eyal, author of Hooked
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